How the Toothbrush Test Used by Google’s CEO Can Change Your Life

The “Toothbrush Test” (used by Google’s CEO Larry Page) is something you can regularly ask yourself when considering purchasing new products, services, or other things to add to your life. Most specifically, it save you a lot of money and make you much more financially savvy with your purchases!

The Toothbrush Test: “Is this something you will use once or twice per day, and does it make your life better?”

Toothbrushes, of course, fall into both categories.

For me, my essentials are: a CrossFit London​ gym membership, a locally-made Kosuma Foods healthy protein bar, Yoda’s Private Catering pre-made meals to help save time with healthy eating, having a dog, owning a fuel-efficient modest car, investing in good training equipment (weightlifting shoes, long-lasting athletic clothing, etc.), and regular time off engaging in fun experiences with my husband (e.g. x-country skiing weekend, Moksha Yoga London yoga & meditation retreat, time in the sun down south to break up a bleary and cold winter), all of which greatly contribute to my health, happiness, and quality of life.

The superficial stuff… owning multiple TVs, upgrading to the latest iPhone, living in an enormous house, having a closet full of name brand clothing, going shoe shopping, having a cute purse to compliment every outfit, owning more stuff… most of that fails the Toothbrush Test and is not something I’m interested in letting into my life, which actually ends up saving me a lot of money and space!

Thinking about the Toothbrush Test; can you think of anything that’s absolutely vital in YOUR life that’s an essential to your overall health and happiness, and definitely makes your life better since you’ve purchased that product or service? Can you think of the opposite, things (in retrospect) that were a waste of money that really didn’t add value to your life?

I really like this simple Toothbrush Test to help clarify what I value most, and what will give me the best return for the investment when I spend my hard-earned money. I hope it helps guide you in your decision making as well!

P.S. You can read more here: http://www.inc.com/larry-kim/how-google-s-ceo-only-buys-companies-that-pass-his-crazy-toothbrush-test.html?utm_content=buffer22c78